Thank you for attending my February 14, 2007 PacNet 07 Keynote Presentation:

"Marketing to the MySpace Generation"
A new generation of tens of millions of consumers has started living, playing and buying online in ways that were not feasible even a few years earlier. Enabled by tools known as blogs, online social networks, and "Web 2.0 technologies," this is the fastest growing consumer-marketing arena in the world. Dr. Cliff Kurtzman outlined how these technologies are creating new opportunities for strengthening brand relationships and enhancing ticket sales, along with ways in which ticket sellers can help others drive sales for them through viral marketing and online communities.

This page contains links to many related useful resources. If you attended the PacNet event and would like me to send you a copy of my slides from the presentation, please use this contact form to request a copy.

Enjoy!

Cliff's Articles

• Marketing to the MySpace Generation & The Economics of Social Networking
• The Acquisition of MySpace
• Giving Back and the Value of Strategic Corporate Philanthropy
• Knowing Where You're Going
• Future Trends: Ethnographics and the Trend Commandments
• Attack of the Amazons: Data Mining at Amazon.com
• Land of Lost Revenue: What's Important to Measure in E-Commerce?
• Mostly Martha: The Impact of Personal Brands
• The Desire To Acquire & The Urge To Merge

Additional Background Articles and Resources

• NetFamilyNews, October 10, 2006: Social networks: Powerful change agents?
• SocialRiots, October 13, 2006: MyCityRocks is Rocking in Houston
• TechCrunch, August 31, 2006: MySpace Driving More Retail Traffic Than MSN Search
• Stephen Spencer's Scatterings, October 27, 2006: MySpace Marketing Tips and Success Stories
• DM Confidential, November 10, 2005: Digital Marketing 101 - Part I
• DM Confidential, November 10, 2005: Digital Marketing 101 - Part 2
• Joshua Porter's Introduction to Web 2.0
• Business 2.0, December 2005: The Return of Monetized Eyeballs
• Business Week, December 12, 2005: The MySpace Generation
• Business Week, May 2, 2005: Blogs Will Change Your Business
• Om Malik's Blog, November 3, 2005: Bigger Than Google, MySpace is different
• ComScore, August, 2005: Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences (.pdf Adobe Acrobat format)
• ClickZ, January 10, 2006: Murdoch Discusses Future of MySpace.com
• USA Today, January 9, 2006: Teens hang out at MySpace
• The Social Networking Weblog, January 11, 2006: MyCityRocks is all about Community
• QViews, January 7, 2006: MyCityRocks, where the Audience Works
• The Social Networking Weblog, January 20, 2006: Business and MyCityRocks
• Practical Blogging, June 8, 2006MyCityRocks on AD:Tech Podcast
• WebProNews, July 6, 2006: Group Helps Teens 'Rock Safe' Online

Recommended Books

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
by Roger Blackwell, Tina Stephan

The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity
by Larry Samuel

Cliff can be reached by e-mail at cliffk (at) kurtzman.biz, by phone at (281) 480-3770,
or by using this form.