Thank you for attending my January 11, 2006 AMA Houston Presentation:

Marketing to the "MySpace Generation"
How are online social networks changing the marketing landscape, and how can they benefit your bottom line?

Over the past two years, a new generation of tens of millions of consumers has started living, playing and buying online in new ways that were not feasible even a few years earlier. Enabled by tools known as blogs, online social networks, and "Web 2.0 technologies," this is the fastest growing consumer marketing arena in the world. Dr. Cliff Kurtzman discussed how these technologies are changing the marketing landscape, and how can they be used to create opportunities that will benefit your company's bottom line.

This page contains links to many related useful resources, including some that were not included in the handout.

Enjoy!

Cliff's Articles

• Marketing to the MySpace Generation & The Economics of Social Networking
• The Acquisition of MySpace
• Giving Back and the Value of Strategic Corporate Philanthropy
• Knowing Where You're Going
• Future Trends: Ethnographics and the Trend Commandments
• Attack of the Amazons: Data Mining at Amazon.com
• Land of Lost Revenue: What's Important to Measure in E-Commerce?
• Mostly Martha: The Impact of Personal Brands
• The Desire To Acquire & The Urge To Merge

Additional Background Articles and Resources

• DM Confidential, November 10, 2005: Digital Marketing 101 - Part I
• DM Confidential, November 10, 2005: Digital Marketing 101 - Part 2
• Joshua Porter's Introduction to Web 2.0
• Business 2.0, December 2005: The Return of Monetized Eyeballs
• Business Week, December 12, 2005: The MySpace Generation
• Business Week, May 2, 2005: Blogs Will Change Your Business
• Om Malik's Blog, November 3, 2005: Bigger Than Google, MySpace is different
• ComScore, August, 2005: Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences (.pdf Adobe Acrobat format)
• ClickZ, January 10, 2006: Murdoch Discusses Future of MySpace.com
• USA Today, January 9, 2006: Teens hang out at MySpace
• The Social Networking Weblog, January 11, 2006: MyCityRocks is all about Community
• QViews, January 7, 2006: MyCityRocks, where the Audience Works
• The Social Networking Weblog, January 20, 2006: Business and MyCityRocks

Recommended Books

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
by Roger Blackwell, Tina Stephan

The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity
by Larry Samuel

 
Interactive Marketing Industry Resources

• ADASTRO's Online Advertising Discussion List
• MarketingSherpa
• DM Confidential
• ClickZ
• GeekVillage.com
• eMarketer
• MarketingProfs
• MarketingVox
• Web Marketing Today / WilsonWeb
• AdRants
• Search Engine Watch

Cliff can be reached by e-mail at cliffk (at) kurtzman.biz, by phone at (281) 480-6300,
or by using this form.